PRIVACY POLICY

AUTHENTIQ (โ€œAUTHENTIQโ€, โ€œweโ€, โ€œusโ€, โ€œourโ€) respects your privacy and is committed to protecting the personal information of customers, visitors and users of https://liveauthentiq.com/ (the โ€œWebsiteโ€).

This Privacy Policy explains what information we collect, why we collect it, how we use, store, protect and share it, and the rights available to you when you use our Website, place an order, communicate with us, subscribe to our services, or otherwise interact with AUTHENTIQ.

This Policy should be read together with our Terms & Conditions, Return & Refund Policy, Delivery Policy, Cookie Policy, and other applicable Website policies.

By using the Website or voluntarily providing your personal information, you acknowledge that you have read this Privacy Policy and understand how your information may be handled in accordance with applicable law.

1. LEGAL AND REGULATORY FRAMEWORK

AUTHENTIQ seeks to operate its digital commerce activities in accordance with applicable laws and regulatory requirements of Bangladesh, including, where applicable:

    • Digital Commerce Operation Guidelines, 2021 issued by the Ministry of Commerce;

    • Consumersโ€™ Right Protection Act, 2009 and applicable rules, notifications and regulatory requirements;

    • Personal Data Protection Ordinance, 2025, as amended from time to time, including the Personal Data Protection (Amendment) Ordinance, 2026;

    • Applicable cyber-security, electronic transaction, taxation, business, payment, intellectual-property and other laws, rules and regulations of Bangladesh; and

    • Any subsequent law, ordinance, regulation, guideline, notification or regulatory direction applicable to AUTHENTIQ or its activities.

The Digital Commerce Operation Guidelines, 2021 were issued by the Ministry of Commerce with provisions addressing accountability, transparency, consumer protection, transaction-related obligations and digital commerce operations.

Bangladesh’s data-protection framework recognizes personal data as belonging to the data subject and establishes requirements concerning lawful processing, consent, security, data-subject rights and related responsibilities. The 2026 amendment to the 2025 Ordinance is also in force.

Where any provision of this Privacy Policy conflicts with a mandatory provision of applicable Bangladesh law, the applicable law shall prevail.

2. INFORMATION WE MAY COLLECT

Depending on how you interact with AUTHENTIQ, we may collect the following categories of information.

2.1 Information You Provide Directly

When you place an order, create an account, contact us, request support, submit a review, or otherwise communicate with us, we may collect:

    • Full name;

    • Mobile/telephone number;

    • Email address;

    • Delivery and billing address;

    • Order and transaction information;

    • Product preferences and purchase history;

    • Information submitted through contact, inquiry, review or support forms;

    • Communications exchanged with our customer-service team; and

    • Any other information that you voluntarily provide to us.

We request only information reasonably necessary for providing our products, services, customer support and related business functions.

2.2 Payment Information

Payments may be processed through third-party payment service providers, banks, mobile financial services, payment gateways or other authorized payment intermediaries.

AUTHENTIQ generally does not need to retain complete payment-card credentials such as full card numbers, CVV or PINs unless lawfully required and securely handled through an appropriately authorized system.

Payment-related information may be collected, processed and retained by the relevant payment service provider in accordance with its own terms, privacy policy and applicable law.

2.3 Automatically Collected Information

When you visit or use the Website, certain technical information may be collected automatically, such as:

    • IP address;

    • Browser type and version;

    • Device type;

    • Operating system;

    • Website pages visited;

    • Referring and exit pages;

    • Approximate geographic information derived from technical data;

    • Date and time of access;

    • Website interaction information; and

    • Security, diagnostic and performance information.

This information may be used for security, fraud prevention, website functionality, analytics and improvement of our services.

3. COOKIES AND SIMILAR TECHNOLOGIES

AUTHENTIQ may use cookies, pixels, analytics tools, session technologies and similar technologies to:

    • Keep the Website functioning properly;

    • Remember user preferences;

    • Maintain shopping-cart functionality;

    • Understand Website usage;

    • Improve performance and user experience;

    • Detect fraud, abuse or unauthorized activity; and

    • Measure marketing or advertising effectiveness, where applicable.

Where required by applicable law, we will seek the appropriate consent before using non-essential cookies or similar technologies.

You may also be able to control cookies through your browser settings. Disabling certain cookies may affect some Website features.

4. WHY WE COLLECT AND USE PERSONAL INFORMATION

AUTHENTIQ may process personal information for legitimate and lawful business purposes, including:

4.1 Order Processing

To:

    • Receive and confirm orders;

    • Verify customer information;

    • Process payments;

    • Arrange delivery;

    • Provide order updates;

    • Manage returns, replacements, refunds and after-sales support; and

    • Maintain transaction records.

4.2 Customer Service

To respond to:

    • Questions;

    • Complaints;

    • Requests;

    • Product inquiries;

    • Delivery issues;

    • Return or refund requests; and

    • Other customer-support matters.

4.3 Website and Business Operations

To:

    • Operate and maintain the Website;

    • Improve products and services;

    • Monitor Website performance;

    • Conduct internal administration;

    • Maintain business records;

    • Detect unauthorized activity, fraud or abuse; and

    • Protect the security of customers, employees, systems and the Website.

4.4 Marketing and Communications

Where legally permitted and, where required, with your consent, we may use your contact information to send:

    • Promotional offers;

    • Product updates;

    • New-arrival announcements;

    • Educational content;

    • Brand communications;

    • Special campaigns; and

    • Other relevant marketing communications.

You may withdraw your marketing consent or unsubscribe from promotional communications at any time, subject to lawful exceptions.

4.5 Legal and Regulatory Compliance

We may process and retain information when reasonably necessary to:

    • Comply with applicable laws;

    • Respond to lawful government, regulatory or court requests;

    • Establish, exercise or defend legal claims;

    • Maintain required accounting and transaction records;

    • Prevent fraud or unlawful activity; or

    • Protect our legal rights and legitimate business interests.

5. LEGAL BASIS FOR PROCESSING

AUTHENTIQ will seek to process personal information only on a lawful basis applicable to the relevant processing activity.

Depending on the circumstances, processing may be based on:

    • Your consent;

    • The necessity to perform or take steps in relation to a transaction or service requested by you;

    • Compliance with a legal or regulatory obligation;

    • Legitimate and lawful operational interests, where permitted;

    • Protection of the rights, safety or property of individuals or AUTHENTIQ; or

    • Other lawful grounds recognized under applicable Bangladesh law.

Where consent is required, AUTHENTIQ will seek to obtain consent in an appropriate manner. Consent may be withdrawn where applicable, although withdrawal may not affect processing that was lawfully carried out before withdrawal or processing that may continue under another lawful basis.

The Personal Data Protection Ordinance framework provides for consent to be free, specific and capable of withdrawal and requires information concerning matters such as the processing purpose, retention period, transfer and withdrawal procedure in applicable circumstances.

6. DATA MINIMIZATION AND ACCURACY

AUTHENTIQ seeks to collect information that is relevant and reasonably necessary for the purpose for which it is processed.

We also expect customers to provide information that is accurate, complete and current.

You should promptly notify us if any information supplied by you becomes inaccurate or changes.

We may take reasonable steps to correct, update or delete inaccurate information where appropriate and legally permissible.

7. HOW WE SHARE PERSONAL INFORMATION

AUTHENTIQ does not intend to sell your personal information as a commercial commodity.

We may share relevant information only where reasonably necessary for legitimate business, contractual, legal or operational purposes, including with:

7.1 Delivery and Logistics Providers

Your name, mobile number, delivery address and order-related information may be shared with couriers, delivery companies, logistics providers or fulfillment partners so that your order can be delivered and related delivery services can be performed.

7.2 Payment Service Providers

Relevant information may be shared with banks, payment gateways, mobile financial services, payment processors and other authorized payment intermediaries for transaction processing, verification, fraud prevention and reconciliation.

7.3 Technology and Service Providers

We may engage service providers that support:

    • Website hosting;

    • Cloud storage;

    • Customer support;

    • Website analytics;

    • Email/SMS communications;

    • Security monitoring;

    • Information technology;

    • Accounting and administrative operations.

Where third-party processors process personal information on our behalf, AUTHENTIQ intends to use appropriate contractual, technical and organizational safeguards consistent with applicable law.

7.4 Legal, Regulatory and Government Authorities

We may disclose information where required or authorized by applicable law, lawful order, regulatory requirement, investigation or governmental request.

7.5 Business Transactions

If AUTHENTIQ undergoes a lawful merger, acquisition, restructuring, sale, transfer of assets or similar business transaction, relevant information may be transferred as part of that transaction, subject to applicable law and appropriate safeguards.

8. DATA SECURITY

AUTHENTIQ takes reasonable technical, organizational and administrative measures intended to protect personal information against:

    • Unauthorized access;

    • Unauthorized disclosure;

    • Loss;

    • Misuse;

    • Alteration;

    • Destruction; and

    • Other reasonably foreseeable security risks.

These measures may include access controls, secure authentication, restricted internal access, security monitoring, secure hosting and other safeguards appropriate to the nature of the information.

However, no website, online system, electronic transmission or storage method can be guaranteed to be completely secure.

Accordingly, while we take reasonable security measures, AUTHENTIQ does not guarantee absolute security of personal information against every possible threat, attack, system failure or unauthorized event.

9. DATA BREACHES AND SECURITY INCIDENTS

If AUTHENTIQ becomes aware of a personal-data security incident that may trigger obligations under applicable law, we may take appropriate measures, including:

    • Investigating and containing the incident;

    • Taking corrective security measures;

    • Preserving relevant evidence;

    • Assessing the potential impact;

    • Cooperating with competent authorities where required; and

    • Providing notices or communications where legally required.

The exact response will depend on the nature, severity and legal requirements applicable to the incident.

10. DATA RETENTION

AUTHENTIQ will retain personal information only for as long as reasonably necessary for the purposes for which it was collected, or for as long as required or permitted by applicable law.

The retention period may vary depending on:

    • The purpose of processing;

    • The nature of the information;

    • Transaction and accounting requirements;

    • Customer-service requirements;

    • Dispute resolution;

    • Fraud-prevention requirements;

    • Legal and regulatory obligations; and

    • The need to establish, exercise or defend legal claims.

When personal information is no longer reasonably required and there is no legal or legitimate reason to retain it, AUTHENTIQ may securely delete, anonymize or otherwise dispose of it in accordance with applicable requirements.

11. YOUR RIGHTS REGARDING PERSONAL INFORMATION

Subject to applicable law, you may have rights relating to your personal information, which may include rights concerning:

    • Access to personal information held about you;

    • Correction or updating of inaccurate information;

    • Withdrawal of consent where processing is based on consent;

    • Deletion or erasure in circumstances permitted by law;

    • Restriction or objection to certain processing;

    • Receiving information concerning processing practices; and

    • Other rights available under applicable Bangladesh data-protection law.

Certain rights may be subject to lawful limitations, exemptions, verification requirements, procedural requirements or other restrictions under applicable law.

The current Bangladesh personal-data framework provides data subjects with rights relating to their personal information, including access rights and mechanisms for exercising relevant rights.

12. HOW TO EXERCISE YOUR PRIVACY RIGHTS

To make a privacy-related request, contact us using the official contact details published on the Website.

Your request should reasonably identify:

    • Your name;

    • Contact information;

    • The nature of your request; and

    • Any information necessary for us to locate the relevant data or transaction.

For security and fraud-prevention purposes, AUTHENTIQ may take reasonable steps to verify the identity or authority of the person making a request.

We will consider and respond to valid requests in accordance with applicable law and within the applicable legal or reasonable timeframe.

13. CHILDREN’S PRIVACY

The Website is not intentionally designed to collect personal information from children in circumstances where such collection is unlawful.

Where applicable law requires parental or legal-guardian consent for processing a child’s personal information, AUTHENTIQ will seek to comply with those requirements.

If you believe that a child has provided personal information to AUTHENTIQ in circumstances where such collection was not appropriate or lawful, please contact us so that we can assess and take appropriate action.

14. THIRD-PARTY WEBSITES AND SERVICES

Our Website may contain links, integrations or references to third-party websites, social-media platforms, payment services, courier services, advertisements or other external services.

AUTHENTIQ does not control the privacy practices of third parties.

Your use of third-party services is governed by the privacy policies, terms and conditions of those third parties.

We recommend reviewing those policies before providing personal information through an external website or service.

15. SOCIAL MEDIA

AUTHENTIQ may operate or maintain official social-media accounts and may interact with customers through platforms such as Facebook, Instagram, YouTube, X or similar services.

Interactions with those platforms are subject to both AUTHENTIQ’s policies and the privacy policies and terms of the relevant platform provider.

AUTHENTIQ cannot control how independent social-media platforms collect or process information outside systems operated by AUTHENTIQ.

16. INTERNATIONAL DATA TRANSFERS

Some technology, hosting, analytics, payment, communications or other service providers used by AUTHENTIQ may process or store information outside Bangladesh.

Where personal information is transferred, stored or processed outside Bangladesh, AUTHENTIQ will seek to do so in accordance with applicable legal requirements and with appropriate safeguards where required.

The Bangladesh personal-data framework includes provisions concerning the storage, classification and transfer of personal information, and applicable requirements may depend on the category of data and circumstances of processing.

17. BUSINESS RECORDS AND TRANSACTION INFORMATION

AUTHENTIQ may retain order, invoice, payment, delivery, return, refund, complaint and customer-support records for appropriate business, accounting, tax, legal, consumer-protection, dispute-resolution and regulatory purposes.

Such records may be retained even where a customer requests deletion of other personal information, where retention is required or permitted by applicable law.

18. FRAUD PREVENTION AND ABUSE CONTROL

To protect customers and AUTHENTIQ, we may process information necessary to:

    • Detect suspicious transactions;

    • Prevent fraud;

    • Investigate misuse;

    • Identify unauthorized account or payment activity;

    • Prevent abusive or unlawful Website activity; and

    • Protect our systems, employees, customers and business operations.

Where legally permitted, such processing may occur without separate marketing consent where necessary for legitimate security or legal purposes.

19. CONFIDENTIALITY OF CUSTOMER INFORMATION

AUTHENTIQ treats customer information as confidential business information and seeks to restrict access to personnel, contractors and service providers who reasonably need the information to perform their authorized responsibilities.

We will not intentionally disclose customer information to unrelated third parties for unauthorized commercial exploitation.

However, information may be disclosed where permitted or required for legitimate business, transaction, legal, regulatory, security or operational purposes described in this Policy.

20. MARKETING CHOICES

Where AUTHENTIQ sends promotional communications based on consent or applicable lawful grounds, you may request that such communications stop.

You may use an unsubscribe option provided in the relevant communication or contact us directly.

Please note that even after opting out of promotional communications, you may still receive essential transactional or service-related communications such as:

    • Order confirmations;

    • Delivery updates;

    • Payment-related messages;

    • Return/refund communications;

    • Security notices; or

    • Other necessary customer-service communications.

21. PRIVACY BY DESIGN AND RESPONSIBLE DATA HANDLING

AUTHENTIQ seeks to apply reasonable privacy and security considerations when designing or improving its digital commerce systems.

As our Website, payment methods, technology providers, product categories and business operations evolve, our data-processing practices may also change.

Where appropriate, we may update our systems, procedures and this Privacy Policy to reflect legal, operational, security or technological developments.

22. CHANGES TO THIS PRIVACY POLICY

AUTHENTIQ may update this Privacy Policy from time to time to reflect:

    • Changes in law;

    • Regulatory guidance;

    • Business operations;

    • Website functionality;

    • Payment or delivery arrangements;

    • Technology and security practices; or

    • Changes in how personal information is processed.

The updated version will be published on the Website with a revised โ€œLast Updatedโ€ date.

Where required by law, AUTHENTIQ will provide additional notice or obtain consent for material changes.

Your continued use of the Website after an updated Privacy Policy becomes effective may be treated in accordance with applicable law and the updated policy.

23. GOVERNING LAW

This Privacy Policy shall be governed by and interpreted in accordance with the laws of Bangladesh, subject to mandatory rights and remedies available under applicable law.

Any dispute relating to privacy, personal information or Website use shall be handled in accordance with applicable laws, competent authorities and courts having lawful jurisdiction in Bangladesh.

Nothing in this Policy is intended to exclude or unlawfully restrict any statutory consumer right or other mandatory right available under Bangladesh law.

24. CONSUMER RIGHTS

AUTHENTIQ recognizes the importance of fair dealing, truthful business practices, customer protection and lawful handling of customer information.

Nothing in this Privacy Policy is intended to remove, reduce or restrict any mandatory consumer right or legal remedy available to a customer under the Consumersโ€™ Right Protection Act, 2009 or another applicable law of Bangladesh.

The Consumersโ€™ Right Protection Act, 2009 establishes a statutory framework for protection of consumers and prevention of anti-consumer practices.

25. DISCLAIMER AND LIMITATION

This Privacy Policy is intended to explain AUTHENTIQ’s intended privacy and data-handling practices in a clear and commercially practical manner.

However, this document is not a substitute for legal advice, legal representation, regulatory approval, business registration, licensing or a professional compliance audit.

The applicability of any specific law, regulation, exemption, consent requirement, data-retention obligation, cross-border-transfer rule, registration requirement, tax requirement, licensing requirement or regulatory obligation may depend on the actual structure and activities of AUTHENTIQ, including:

    • The legal identity of the business;

    • Business registration and licensing status;

    • Business location;

    • Product categories;

    • Payment methods;

    • Hosting and cloud arrangements;

    • Third-party processors;

    • Marketing technologies;

    • Customer demographics;

    • Data categories processed; and

    • Changes in Bangladesh’s laws, ordinances, rules and regulatory directions.

AUTHENTIQ should therefore have this Privacy Policy reviewed by a qualified Bangladesh lawyer or privacy/data-protection professional before publication as its final legal policy, particularly if the business processes financial, health, biometric, children’s or other sensitive personal information, or uses foreign cloud/service providers.

No statement in this Policy shall be interpreted as a guarantee that AUTHENTIQ will be immune from data breaches, cyberattacks, system failures, unlawful conduct by third parties or other events outside its reasonable control.

26. CONTACT US

For privacy questions, personal-data requests or complaints concerning the handling of your personal information, please contact:

Business Information:

Brand: AUTHENTIQ
Business Name: AUTHENTIQย 
Business Address: Dhaka, Bangladesh
Email: support@liveauthentiq.com
Phone: +880-1736111111
Website:ย  https://liveauthentiq.com/

Subject line for privacy requests:
โ€œPrivacy Request โ€” AUTHENTIQโ€

We encourage customers to contact us first so that we can review and, where appropriate, resolve privacy concerns promptly and fairly.

27. CUSTOMER ACKNOWLEDGEMENT

By using https://liveauthentiq.com/, submitting information through the Website, placing an order or voluntarily communicating personal information to AUTHENTIQ, you acknowledge that you have had an opportunity to review this Privacy Policy and understand the manner in which AUTHENTIQ may collect, use, disclose, store and protect information as described herein, subject to applicable Bangladesh law.